Free tool · Built for AU creators
How much is your post worth?
Free AI-powered calculator for Australian Instagram and TikTok creators. Paste your handle, get a real-world rate estimate in seconds — no signup, no email, no upsell.
No signup · 30 seconds
Most creators undercharge. The rest get ignored for asking too much.
When a brand DM lands in your inbox asking for "your rates", what do you say? If you guess too low, you sell yourself short on a deal that might not come around again. Guess too high and the brand quietly moves to the next creator on their list — without telling you why.
Both happen because creators don't have visibility into what brands actually pay. The "1 cent per follower" rule of thumb is wildly out of date and ignores everything that actually matters: engagement rate, audience authenticity, niche demand, and the quality of your last ten posts.
The Post Worth calculator analyses all of those signals and returns a defensible number — the rate you can quote a brand without flinching.
How it works
Three steps. About thirty seconds. No account, no payment details, no spam.
Paste your handle
Drop in your Instagram or TikTok handle. The tool fetches your recent post history and audience signals via the public profile.
AI analyses the signals
Engagement rate, audience authenticity, niche-level CPM, consistency, and recent traction — the same factors a brand evaluates before sending an offer.
See your worth
A single dollar figure plus a breakdown of what's pushing it up or dragging it down. Use it as your floor next time a brand asks.
What actually goes into the number
Most "calculators" multiply your follower count by a flat CPM and call it a day. Brands don't think that way. Here's what the Post Worth tool actually weighs:
- Engagement rate, weighted
- Recent posts are weighted heavier than old ones. A 5% engagement rate today matters more than a 12% rate from 2024.
- Audience authenticity
- Bot-heavy audiences get marked down hard. Brands check this; so should you.
- Niche-level CPM
- A finance creator with 5K followers is worth more per post than a general lifestyle creator with 50K. The tool uses AU advertiser CPM data, not US benchmarks.
- Consistency & recency
- A creator who posts twice a week with steady performance is more valuable than one with a single viral hit and six months of silence.
- Format mix
- Reels and short-form video carry different rates than carousels or static posts. The estimate adjusts to your actual content mix.
- Audience geo & language
- AU-based audiences are worth more to AU advertisers. International audience splits are factored in honestly, not hidden.
Why creators trust this one
- ✓ Built for Australian creators. The numbers reflect AU advertiser CPMs and the AU influencer economy — not warmed-over US data.
- ✓ No signup, no email harvest. You get a number. We don't ask you to "unlock the full report" or sit through a sales call.
- ✓ Backed by the marketplace. Mega Donkey runs real campaigns with real fixed-price offers every week. The tool's training data isn't theoretical.
- ✓ Transparent breakdown. We show you which factors moved the number — so you know what to improve, not just what your post is "worth" today.
- ✓ Goes somewhere. If you like the number, you can apply to fixed-price campaigns at (or above) that rate on Mega Donkey. No pitching, no negotiating, no "send me your media kit" emails.
Stop guessing. Get your number.
Free, instant, no signup. Built for AU creators. Find out what your next sponsored post is worth.
Frequently asked
- How accurate is the Post Worth calculator?
- It uses AI to assess your engagement quality, follower authenticity, niche, and recent post performance — not just follower count. Brands look at the same signals when they decide what to pay, so the estimate sits in the same ballpark as a real campaign offer. It's a benchmark, not a contract.
- Is it free?
- Yes. Free to use, no signup required for the calculation itself. Sign up if you want to use the worth as your starting rate when applying to brand campaigns on Mega Donkey.
- Does it work for Instagram and TikTok?
- Both. Paste your handle or a link to a recent post on either platform.
- Why is my post worth less than I expected?
- The most common reasons are low engagement rate, suspected purchased followers, or a niche with low advertiser demand. The tool flags which factor is dragging your worth down so you know what to work on.
- Why is my post worth more than I expected?
- Likely a high engagement rate, an under-supplied niche, or audience demographics that match a high-CPM advertiser segment. You're probably leaving money on the table by undercharging — use the estimate as your floor next time a brand asks for a rate.
- Can brands see my Post Worth?
- No. Your calculated worth is private. Brands on Mega Donkey set fixed campaign rates upfront — there's no negotiation or rate disclosure on your side.
- How is this different from other "post worth" sites?
- Most calculators just multiply followers by a generic CPM. Ours analyses engagement quality, audience authenticity, niche-level CPM, and recent post traction — the things that actually move what a brand will pay. It's also built specifically for Australian creators and the AU advertiser market.
- Do I need to be a Mega Donkey member?
- No. The calculator is open to any creator. Members get extra context (rate ranges by campaign type, historical earnings on the platform), but the worth estimate itself is free.
More on creator rates, brand offers, and getting paid what you're worth on the Mega Donkey blog: