Australian Micro-Influencer Platform

Built for brands where “the influencer team” is one person.

Mega Donkey is an automated influencer marketing platform, designed to run large scale micro-influencer campaigns without eating all your time.

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Free until June for founding brands · No credit card required

Bronze Beach Sunscreen

Bronze Beach Sunscreen
Extended Campaign (15 days) $1500 per Influencer Applications close: Mar 6, 2026
  1. Review Applications
    • 32 Influencers applied
    • 8 Applications (5 hrs)
    • 8 Selected
  2. Ship Products
    • 8 Shipped
    • 3 In Transit
    • 0 Delivered
  3. Review Content
    • 3 Needs Review
    • 3 Reviewed
  4. View Published
    • 3 Posts Published
    • 1 Needing verification
  5. Write Reviews
    • 1 Review Pending
Notice Urgent task: Verify products and content
Started 1 day ago Go to campaign management

Summer Escape

swimwear
Extended Campaign (7 days) $300 per Influencer Applications close: June 5, 2026
  1. Review Applications
    • 3 Influencers applied
    • 3 Applications (10 hrs)
    • 0 Selected
  2. Ship Products
    • 3 Shipped
    • 3 In Transit
    • 0 Delivered
  3. Review Content
    • 3 Needs Review
    • 3 Reviewed
  4. View Published
    • 3 Posts Published
    • 3 Needing verification
  5. Write Reviews
    • 3 Reviews Pending
The Three Places Campaigns Die

If you've tried influencer marketing, you already know.

Most campaigns die in the same three places. We built Mega Donkey to fix all three.

01 /03

The spreadsheet sprawl

Fifty creators. Fifty DM threads. Fifty rate negotiations. Fifty contracts. You need to be getting on with other things but the influencer campaign is consuming your life!

02 /03

The agency tax

Hand it to an agency and watch your budget disappear into account managers, retainers, and markups — instead of into the hands of creators. Mega Donkey is focussed on ROI and efficiency.

03 /03

The proof problem

The campaign ran. Some posts went up. Did it work? You're guessing. Mega Donkey presents all the metrics you need to understand impact.

Every one of these problems has a structural solution. Here's how Mega Donkey works.

Micro Influencers. Mega Results.

One big voice or fifty small ones?
Why micro-influencer campaigns are better

Academic research* supports the micro-influencer advantage

The Blanket Campaign

Fifty Micro-Influencers

Same budget
$10,000
Cost per creator
$200 × 50
Pieces of branded content produced
50
Audiences reached
50 tight, trusted communities
Average engagement rate
6%–10% 1
Estimated total engagements 2
~20,000
Cost per engagement 2
~$0.50
Peer-reviewed ROI advantage 3
3× higher
Risk profile
One flop out of fifty barely moves the dial.
Where the smart money is going 4
Share of US influencer spend on small creators rose 11% (2021–2024)

Single big voice

One Macro-Influencer

Same budget
$10,000
Cost per creator
$10,000 × 1
Pieces of branded content produced
1
Audiences reached
1 large, weakly-connected audience
Average engagement rate
Under 1.2% 1
Estimated total engagements 2
~6,000
Cost per engagement 2
~$1.67
Peer-reviewed ROI advantage 3
Baseline
Risk profile
One creative, one shot. If it flops, the campaign flops.
Where the smart money is going 4
Share of US influencer spend on macro fell 10% (2021–2024)

At $200 per creator, a 50-influencer Blanket Campaign produces 50 pieces of branded content instead of one and reaches an estimated 3× the engagements of a single macro post at the same total spend. Peer-reviewed research in Journal of Marketing (Beichert et al., 2024, analysing 1.88 million purchases) found that low-followership influencers substantially outperform high-followership influencers across three ROI metrics — quantified by the same authors in MIT Sloan Management Review as roughly 3× higher ROI for nano- and micro-influencers. The ratio holds at $100, $150, or $300 per creator.

This is exactly what Mega Donkey is built for.

Run a Blanket Campaign with 50+ verified micro-influencers in the time it takes to negotiate one macro deal.

Become a Founding Brand See how it works

HOW IT WORKS

From idea to live posts in four steps.

01

Brief

Tell us what you need. Our AI builds a campaign-ready brief in under two minutes — content requirements, key messaging, hashtags, the lot.

02

Match

Verified creators apply to your campaign. You review applications, pick the ones who fit. No cold outreach. No negotiation.

03

Pay

Funds are charged and held in escrow. Creators only get paid when you approve the content. Your money is protected the whole way through.

04

Publish

Approved content goes live on the creator's account. Payment releases only after you have stats in front of you. You get a clean report of what ran, where, and how it performed.

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The Tools That Replace the Chaos

Every feature exists because we watched brands struggle with a specific problem. Here's what each one eliminates.

AI Brief Builder generating a campaign brief

AI Brief Builder

Writing briefs used to take hours — and you'd still get 30 clarification questions. Answer 5 strategic questions and our AI creates a complete campaign brief — content requirements, hashtag suggestions, tone guidance, platform specs. Need tweaks? Chat with the AI to refine.

  • Brief generation in under 2 minutes, not 3 hours
  • Pre-filled hashtags, tone, specs — zero clarification emails
  • Conversational refinement — chat to adjust
  • 87% of brands use it for every campaign
Creator profile showing Trust Score and earned badges

Trust Score & Badges

$1.8 billion lost to influencer fraud annually. 56.5% from fake followers. You need to know who's real before you spend a dollar. Our multi-factor Trust Score (0–100) — calculated from Reliability, Quality, Communication, Satisfaction, and Experience — gives you that signal instantly.

  • Transparent scoring across 5 weighted factors
  • 17+ badge categories for quick assessment
  • Performance tiers: Starter → Rising → Established → Premium
  • Badges expire after 180 days to ensure current relevance
Safety Check AI screening a creator for brand risks

Safety Check AI

Your brand next to a creator in a controversy? That's the nightmare. Before you ever see a creator, Safety Check AI silently scans for scandals, legal issues, and brand risks. Each finding includes severity, summary, source, and confidence score. Creators never see it. You never get surprised.

  • Silent screening — creators don't know it's running
  • Scans for controversies, scandals, legal issues
  • Severity indicators from green to red with source links
  • Automated brand protection without manual Googling
Content Review Hub showing influencer submissions

Content Review Hub

Chasing content across DMs, email, and WhatsApp. Feedback lost in threads. Revisions with no end in sight. The Content Review Hub centralises everything — structured feedback using preset categories, a 48-hour revision deadline, and a platform-wide one-revision limit that protects everyone's time.

  • One revision limit protects everyone's time
  • 48-hour deadline for creator revisions
  • Structured feedback categories for clarity
  • Full revision history and audit trail
View All Platform Features

TRUST IS THE PRODUCT

Your money is protected. Always.

Escrow, verification, and Australian compliance aren't features — they're the foundation everything else is built on.

Escrow Protection

Funds are held by Stripe until you see the results. If a creator no-shows or the work isn't right, your money never leaves your account.

Powered by Stripe

Bank-grade payment security. Every dollar moves through the same infrastructure trusted by millions of businesses worldwide.

Australian Owned

Built in Melbourne, for Australian brands. Local support, local payments, local timezone. Every campaign runs under Australian consumer law.

Every creator is AI-verified. Every payment is escrow-protected. Every campaign runs under Australian consumer law.

Three Ways to Run a Campaign

Three ways to run an influencer campaign. Only one of them scales.

DIY
Spreadsheets + DMs
You, alone, in a tab graveyard.
01 Setup time per campaign
20+ hours of manual work
02 Cost structure
Your time (which isn't free)
03 Creator vetting
You eyeball Instagram. Hope for the best.
04 Payment risk
You pay upfront. Hope they post.
05 Number of creators per campaign
Hard to manage more than 5-10 at a time
06 Reporting
Screenshots in a Google Doc
AGENCY
Traditional Agency
Retainers, account managers, markups.
01 Setup time per campaign
A week of back-and-forth
02 Cost structure
Retainer + creator fees + markup
03 Creator vetting
Limited pool to choose from
04 Payment risk
Agency holds the money
05 Number of creators per campaign
Small scale pool usually 5-10
06 Reporting
A PDF, three weeks late
OUR WAY
MEGA DONKEY
Built for blanket campaigns
Automated infrastructure for micro-influencers at scale.
01 Setup time per campaign
Under 30 minutes
02 Cost structure
Flat platform fee. No markup on creators.
03 Creator vetting
Wait for influencers to apply or invite
04 Payment risk
Stripe escrow. You approve, then pay.
05 Number of creators per campaign
Blanket campaigns by design (40+)
06 Reporting
Live dashboard. Always on.
Start a campaign in 60 minutes

We've run influencer campaigns the agency way (Wear Cape, 2019–2025). We built Mega Donkey because we got tired of charging for the parts that should've been automated.

THE FOUNDING COHORT

Built with our first 50 brands.
Results coming soon.

Mega Donkey is in its founding cohort phase. We're working directly with our first wave of Australian brands to run campaigns, refine the platform, and document what's working. Real results from real campaigns are landing here as they complete.

Join the Founding Cohort

PRICING

Start free. Scale when ready. No surprises.

No annual lock-ins. No data export fees. No per-transaction levies. Every plan includes AI Brief Builder, Safety Checks, and verified creators.

Founding brands: free until June 2026. No credit card. No card required at any point during the founding period.

Starter

$0

/month

15% platform fee
Most Popular

Growth

$79

/month

12% platform fee

Scale

$199

/month

10% platform fee
Free plan forever No credit card required Fees decrease as you scale Cancel anytime
See Full Pricing

QUESTIONS

The questions every brand asks before signing up.

Every creator on Mega Donkey is AI-verified for follower count, engagement rate, and authenticity before they can apply to anything. Most live campaigns receive 3–5x more applications than slots, so you're picking from a shortlist, not scraping the bottom.

They can't. Funds are held in Stripe escrow from the moment you accept their application. Creators are only paid after they publish content that you've approved. If they no-show, the money returns to your account.

An agency charges retainers and markups on top of creator fees. We charge a flat platform fee and pass 100% of the creator payment through to the creator. You also keep direct visibility into every campaign — there's no account manager between you and the work.

Most platforms are databases — you find creators, then go and manage everything yourself. Mega Donkey runs the entire campaign end-to-end: brief, applications, payment, approvals, publishing, and reporting. We're built for blanket campaigns at scale, not one-off bookings.

You can request one revision before approving. If the revised content still doesn't meet the brief, you're not obliged to approve it — our resolution centre is designed for happy outcomes.

No. Plans are month-to-month (or annual for a discount). There are no per-transaction fees, no data export fees, and no AI "token costs". Cancel any time.

Yes. Founding cohort brands have free access until June 2026, which means you can run a full campaign — or several — all tools unlocked. You only pay the influencers and the escrow transaction fee.

Mega Donkey is built in Melbourne for the Australian market. Payments are in AUD, every creator is AU-verified with Australian followers, campaigns run under Australian consumer law, and disclosure requirements align with AANA guidelines.
Founding Cohort — Open Until June 2026

Your competitors are already running blanket campaigns. Are you?

Create your free account in 60 seconds. Run your first campaign in two. Free until June for founding brands. No credit card required at signup.

Start Your Free Trial
Verified Australian creators Escrow-protected payments Cancel any time