ICP & campaign size
TRIBE's marketing references "world's leading brands & agencies" and lists named customers like Adobe, P&G, Unilever and L'Oréal brands — the public ICP is enterprise and mid-market, with the AU$2K–$10K minimums to match. Mega Donkey is built for the operator running ten to forty creators at a time, where each individual creator fee is small and the value sits in throughput.