Dr Brent Coker is a researcher and Senior Lecturer of Marketing at the University of Melbourne. He holds a PhD in electronic commerce (“Predicting Internet Purchase Intention”, 2007).
He is a digital marketing pioneer — founding a dot-com in the late 1990s, completing a PhD in electronic commerce in 2007, developing the world’s first algorithm to explain and predict viral content in 2011 (cited in Scientific American), and inventing the world’s first web app to detect website dissatisfaction in 2012.
He has been teaching Digital Marketing at the University of Melbourne to postgraduates, undergraduates, and executives since 2009.
Brent edits every post on the Mega Donkey blog. The Donkey Dan and Donkey Donna voices are written by the Mega Donkey team and reviewed for accuracy, currency, and Australian-market relevance before publication.